Take the first Step to discover the Audience Success Impact Formula (ASIF) we teach! Use this Persona Creator Bot to get to know your Audience better!
Creating a Persona Poster for Audience Insights by Bettina Pfaendner
ChatGPT Starter Prompts
NAME
“Suggest a realistic, memorable name for a target persona in my [industry/context].”
DESCRIPTOR
“Summarize this persona’s primary differentiator or ‘type’ in one clear sentence.”
QUOTE
“Write a 1–2-sentence quote in this persona’s own voice that captures their biggest need or feeling about [your product/service].”
WHO IS IT? (Educated Guess)
“Describe this persona’s profile—age, location, job title, and key personality traits—in 2–3 sentences.”
WHAT GOALS? (Aspirational)
“List the top 3 motivations, latent needs, or desires driving this persona.”
WHAT ATTITUDE? (Aspirational)
“Explain in 2 sentences what this persona expects from our brand or service and why they would choose to engage.”
WHICH BEHAVIOUR? (Actual)
“Describe how this persona actually researches or uses similar products/services: channels they visit, what works, key frustrations, and blockers.”
Trends & Mindsets
“Identify 2 current trends or mind-styles that most influence this persona.”
Benefits Importance
“Explain how important functional vs. emotional vs. expressive benefits are to this persona, and why.”
Decision Speed
“Is this persona a fast or slow decision-maker? Support your answer.”
Fact vs. Emotion
“Does this persona decide based on facts or emotions? Provide evidence.”
IMAGE
“Source a realistic persona image from https://thispersondoesnotexist.com/ and include it in your persona poster.”
You’ve Taken the First Step!
By filling in the Core Persona Poster, you’ve just taken the first crucial step in our Audience Impact Success Formula (ASIF). Understanding your audience deeply—who they truly are, what motivates them, and how they behave—is the foundation for creating authentic and impactful storytelling. With clarity on your persona, you’re equipped to craft messages that resonate, inspire action, and amplify your impact.