A live Story Lab ExperienceÂ
The Method behind 6 Million ViewersÂ
Now in Service of your Mission
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Join the FREE Live Story Lab and discover the Magic behind transformative Storytelling
REGISTER NOW
đď¸ 15 October 2026  đ 8 pm AEDT
What Awaits You Inside the Story Lab.
The Story Lab is a free, live interactive session where youâll explore how to shape your experience into a story that helps people understand, remember and connect with you.
The moment they see their world reflected in yours, something shifts. They stop hearing a description â they start feeling a connection.
Through Story Alchemyâ˘, weâll explore how to build that bridge between what matters to you and what matters to your audience.
Youâll discover:
⢠The philosophy of Story Alchemyâ˘: connecting with your inner story truth so you can connect meaningfully with others.
⢠The STORY Framework: a practical guide to shaping your story for a presentation, your website or a conversation with your boss.
⢠A clear purpose for your story: what you want your audience to think, feel, know and do.
⢠How heart and mind work together: bringing emotion and meaning into your story so people can see why it matters to them.
Bring an idea, an experience or something about your work you would love people to understand. Youâll leave with a clearer starting point for shaping a story of your own.
Shape Your Story, Move Your World.
Save my free spot in the Story Lab â
When Heart and Mind Move Together
Most stories inspire.
Some persuade.
Few transform.
Transformation begins when what your audience thinks, feels, understands and does move together.
Inside the Story Lab, youâll discover how to design that alignment intentionally â so that you lead with clarity
and create impact with integrity.
For Change-makers Who Lead Through Story
This experience is designed for:
đŹLeaders shaping ideas, teams or culture
đŹEducators and facilitators guiding transformation
đŹFounders building mission-driven ventures
đŹCreatives who communicate with depth and intention
If you care about ethical narrative leadership, youâll feel at home here.
What Youâll Leave With
By the end of the Story Lab, you will:
đŹUnderstand transformative storytelling
đŹRecognise how belief, emotion, clarity and action reinforce each other
đŹDesign your first aligned STORY impact arc
đŹSee how narrative alignment strengthens your leadership presence
I'M Bettina
"Story Alchemy is the most powerful way to turn your inner truth into visible impact."
Most would describe me as an artist, educator, founder â perhaps also as a mother, a partner, a business owner, award-winning TV producer, a good friend.
But I've learned that roles are chapters, not the whole story.
Because we are never just the titles we carry. We are the narratives we choose to lead.
I've spent over two decades shaping stories that move people â including growing a TV audience from 600,000 to 6 million viewers a day. That taught me one thing above all: the most powerful stories are never the loudest. They are the truest. And most importantly, how we weave them together.
Through STORY Alchemyâ˘, the Audience Impact Success Formula (AISF) and the Changemakers Framework, I help purpose-led leaders and changemakers craft strategic narratives that transform how people think, feel, understand and act.
Because when heart and mind move together, leadership becomes natural â and so does your impact.
If that resonates, Iâd love to welcome you into the Story Lab.
"What stood out for me were the creative digital ways to explore, test, and craft a story â it was both engaging and enjoyable. I took this exact approach into my client groups and saw outstanding result."
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Melanie B., Executive Coach
"Every step felt like it was made for people like me- wonderful course Bettina!"
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Susan H.-G., Family Lawyer & Mediator
A Live Story Lab Experience
Story Is the Architecture of Impact
Make the impact your story is ready to create.
Step into the Story Lab and design it intentionally.
Reserve your seat today.
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REGISTER for FREE NOW â