AISF – THINK
What do you want your audience to think after they've heard your story with their heart?
"When a story touches the heart, it shapes the mind. Before you speak, design the thought you want to leave behind."
Your THINK Statement
Write your final distilled audience thought in one clear, powerful sentence.
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AISF – FEEL
What do you want your audience to feel as they receive your story with their heart?
"When a story moves the heart, it awakens emotion. Before you speak, design the feeling you want to ignite."
Your FEEL Statement
Write the emotional essence of your story in one clear sentence.
AISF – FEEL
What do you want your audience to feel as they receive your story with their heart?
"When a story moves the heart, it awakens emotion. Before you speak, design the feeling you want to ignite."
Your FEEL Statement
Write the emotional essence of your story in one clear sentence.
AISF – FEEL
What do you want your audience to feel as they receive your story with their heart?
"When a story moves the heart, it awakens emotion. Before you speak, design the feeling you want to ignite."
Your FEEL Statement
Write the emotional essence of your story in one clear sentence.
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AISF – KNOW
What do you want your audience to clearly understand after hearing your story?
"When a story creates clarity, it turns emotion into understanding. Before you speak, define the insight you want your audience to walk away with."
Your KNOW Statement
Write the core intellectual clarity of your story in one precise sentence.
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AISF – DO
What do you want your audience to do after experiencing your story?
"When a story inspires action, transformation becomes visible. Before you speak, design the movement you want to create."
Your DO Statement
Write the single most important action your story is designed to activate.
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AISF Signature Canvas – The Double Helix of Audience Impact
Where Do These Four Reinforce Each Other?
How do they amplify together?
Where do they create friction?
Where is the power?
