✨ The Origin Story Builder
Turn experience into impact.
Every powerful business begins with a lived moment — a real shift that changed what became possible. Your Origin Story isn’t about drama. It’s about clarity: where you once stood, what shifted, what became possible, and why you now do this work.
🧠How to use this tool
- Move through the five steps in order.
- Write naturally — don’t over-polish. Clarity first, refinement later.
- Aim for 5–8 sentences per step. Keep it concrete.
Set the scene. What challenge were you facing that your audience recognises in themselves?
The moment it became undeniable. Not drama — truth. Let us feel the weight.
The decision, discovery, or encounter that changed the direction. This is where hope enters.
Show the contrast: external results (what changed) + internal shift (who you became).
Connect your transformation to your mission. How does it now serve others — and why does it matter?
đź’ˇ Principles before you begin
- Write like a human, not like a brand.
- Choose clarity over cleverness.
- Use concrete details instead of vague claims.
- Don’t try to impress — aim to resonate.
Your Origin Story
The Hero's Journey Framework
The Problem You Were Struggling With
What was the challenge or pain point you were experiencing? Paint the picture so your audience can see themselves in your story.
The Low-Point
What was the moment when things hit rock bottom? This is where your audience feels the weight of your struggle.
The Turning-Point
What changed? What discovery, decision, or encounter shifted everything for you?
The Result
What transformation occurred? Show the contrast between where you were and where you are now.
The Ripple Effect
How does your transformation now impact others? This connects your story to your mission and purpose.
đź“– Your Complete Origin Story
Start filling in the steps above to see your origin story come together here...